Masters and Savant (JHB) “Tell It Like It Is” campaign on behalf of SABC 2.




Brief / Task

Decode the Children Rights act so young people can understand it better and learn it faster using the cartoon character Dub.

What We Did

- Came up with a concept to make the Children Rights into the rap because we believed that a song is the best way for retentions.
- Created the “rap” and the music behind the campaign.
-Trained the voice-over artist for the character to deliver the rap.
- Simplified the words but kept the spirit of the rights bill.
- Masters & Savant created the animated video to further illustrate the campaign message – SABC 2 uses the video as a filler between youth programmes.


Informed youth because the message is crafted in a way they understand and can easily learn from.