Brief / Task
To provide credible ambassadors to help Childline SA connect with its target audience (Children) to promote new toll free number
What We Did
- Secured Skwatta Kamp
- Briefed Skwatta Kamp to create a track which eventually was made into video and then PSA messages to promote the toll free number. There artists would also be involved
- Achieved unprecedented editorial exposure for the Childline, in all targeted media
Based upon what it heard about the campaign, the SABC became an on-air partner for Childline running the PSAs on its radio stations and SABC 2 Channel reaching millions.